Local company ATTITUDE is always at the forefront of personal care and household products innovation, as proven many times in the last year in the reduction of single-use plastic. With the launch of its BULKT TO GO line of products, its cardboard packaging and the recent launch of sunscreen sticks in a biodegradable packaging, ATTITUDE has proven three times over that it is taking part in the changes it wants to see in the world.
Sunscreens with biodegradable packaging
We all know that the plastic crisis is one of the greatest challenges facing mankind today. Currently, it is estimated that approximately 1 million birds and 100,000 marine mammals are killed annually* by pollution caused by the use of plastic. ATTITUDE® believes that reducing single-use plastic in our daily routine can make a real difference.
Hence why the company is introducing an innovative and sustainable solution with its plastic-free SPF 30 sunsticks in a biodegradable paper tube. Made with natural, healthy ingredients that are safe for the marine ecosystem, this initiative builds on ATTITUDE®'s commitment to protect the environment and the health of families and reaffirms its passion to inspire consumers to make conscious choices in their daily lives.
These biodegradable sticks are part of a line of actions aimed at reducing single-use plastic. Also, ATTITUDE® sunscreen tubes now come without their boxes, to avoid over-packaging.
Plastic-free deodorants
ATTITUDE® wanted to create an ideal deodorant, one that the employees of this Quebec-based company had been dreaming of for a long time: a natural, effective deodorant in line with the company's values. It is now a reality thanks to the Super Leaves™ deodorant sticks, which are free of aluminum, parabens, triclosan, steareths, phthalates, and artificial colors. These EWG VERIFIED™ deodorants with vegan formulas come in an innovative biodegradable all-cardboard applicator, which helps reduce plastic consumption. When the product is finished, simply break the packaging into small pieces and compost.
BULK TO GO eco-refills
A growing number of consumers are concerned about the environment and are looking for ways to live more sustainably, and therefore produce less waste. This can be more difficult for those who may not have easy access to a zero-waste store, or who may not be able to get out to shop as often. This is why ATTITUDE® BULK TO GO eco-refills are so practical: these refill boxes allow us to refill our personal care products and household essentials in the comfort of our own home, in addition to reducing our plastic consumption by up to 92%.
ATTITUDE® is committed to promoting responsible consumption by offering products with minimal impact on the health of consumers and the environment, from the sourcing of raw materials to packaging. In addition, the company has committed to planting one tree for every product sold since April 2020, and has so far planted more than one million trees through a partnership with two non-profit organizations and with environmentally conscious retailers such as Avril.
With ATTITUDE®, be the change you want to see in the world.
(This content was developed in partnership with Attitude).